For Rosendo Merel Choy, collaborating with Felipe Pantone on the world's largest digital canvas was both an extraordinary artistic challenge and a dream come true. Combining TouchDesigner, Notch, Cinema 4D (C4D), Blender, After Effects, and custom animation workflows, Rosendo helped bring Pantone's artwork to life at monumental scale, transforming static compositions into living, evolving digital experiences viewed by millions around the world.

Felipe Pantone is an Argentinian-Spanish visual artist whose work merges kinetic art, digital aesthetics, and high-precision craftsmanship. Known for his explorations of color, motion, and perception, Pantone works across sculpture, painting, installation, and large-scale public art, bridging the analog and digital worlds through a distinctly contemporary visual language.

A landmark example of this vision was Visual Intensification: Focus, presented on Sphere Las Vegas as part of the XO/Art program. The project transformed the Exosphere—the world's largest and most advanced digital canvas—into a dynamic composition of color, light, and geometric motion visible across the Las Vegas skyline. The work featured animation by Rosendo Merel Choy and music by Selecta, amplifying the immersive scale and sensory impact of Pantone's vision.

With creative consulting by Josh Liner, Roger Gastman, and Louisa St. Pierre, and special thanks to the Sphere team and collaborators, including Katie Wilson, Raman Mustafa, the Sphere production and creative teams, and everyone involved in making this ambitious project possible.